01
Purpose & substance
The beliefs, ambitions and commitments that underpin your brand.
BRAND STRATEGY
Define what
your brand
stands for
A shared direction for your positioning, personality and message. For organisations, founders and individuals.
Discuss your brand Explore the support
YOUR STARTING POINT
Make your meaning
clearer
Launch something new, develop a personal brand or bring an established brand into its next chapter.
- A new brand
- A personal brand
- A new chapter
WHERE WE CAN HELP
The thinking behind
your expression
Define the foundations that guide how people understand, recognise and experience your brand.
02
Audience & positioning
Who you need to reach and the place you want to establish in their minds.
03
Personality & voice
The character of your brand and how it speaks in different situations.
04
Messaging & story
The central message and narrative that explain your relevance.
05
Direction for expression
Translate the strategy into guidance for identity, communication and experience.
WHAT YOU RECEIVE
One framework.
A shared direction.
Your agreed strategic elements come together in a usable brand strategy document.
- 01
Brand foundations
Purpose, audience and positioning.
- 02
Personality & voice
Character and guidance for communication.
- 03
Messaging & story
The central message and supporting themes.
- 04
Expression brief
Direction for future identity and experience work.
Your proposal defines research, workshops and strategic components. Logo, visual identity and website production are separate or connected scopes.
HOW WE WORK
- 01Understand
Context, audience and reasons for change
- 02Position
Value and competitive context
- 03Shape
Personality, voice, messaging and story
- 04Apply
A documented framework and handover
A LITTLE MORE CLARITY
Common questions
A few practical details before we begin.
Is this suitable for a personal brand?
Yes. The work can focus on an individual's expertise, audience, professional positioning, and communication needs.
Does brand strategy include a logo or website?
The strategy establishes the direction for those outputs. Visual identity and website design can be commissioned as connected services, with their deliverables defined separately.
Can we retain our existing identity?
We can begin with your current brand and assess how it supports the direction you want to take. The recommendations will explain where alignment is needed and what that means for future work.
Can you help our team use the strategy?
We explain the framework and its applications as part of the agreed handover. Additional workshops or ongoing guidance can be scoped around your team's needs.
LET’S BEGIN
What should people
understand about you?
Tell us who you serve, what you offer and what you want your brand to communicate.
Discuss your brand